One Thing Leads To Another

Classical conditioning: baby powder associated with diapers

I’ve always loved comic strips. I even blog about them sporadically over at Daily Comics Review with a few other fans and artists. Of course comics strip often involve dogs and training, but sometimes the most appropriate training comics don’t even have dogs in them.

The strip above demonstrates classical conditioning: Janis associates baby powder with playing with her baby, while Arlo associates it with a distastful chore.

This is exactly how classical conditioning works, a stimulus — in this case an odor — evokes a emotional memory. This is powerful stuff! The physical mechanisms that classical conditioning utilize are different from other kinds of learning. The associations are very durable – they take a long time to be forgotten, if ever. The associations also seem to involve parts of the brain involved with emotion, although this is still under study. But we have all experienced a smell or a small snippet of music that years later can bring back a strong emotional response.

As a matter of fact, behavior people often refer to a conditioned emotional response (CER.) Not just because "pavlovian response" has fewer syllables and doesn’t sound as cool, but because that is exactly what is happening. Janis is happy – she is thinking of a beautiful, special, and intimate time with her son. (He’s in his 20s now, and almost done with college.) Arlo is disgusted, thinking of dirty diapers.

While which areas of the brain are involved may still be unresolved, we do know that conditioned emotional responses are not strengthened or weakened that way “operant” behaviors are: they can not be reinforced or punished. Comforting someone when they are afraid doesn’t make them more afraid. Punching someone for being angry doesn’t make them less angry.

Conditioned emotional responses can go extinct, in other words, the association can be lost. But this takes time — how long really depends on the individual and the situation — and usually requires that the situation be avoided completely for a long time. It’s also possible for the association to spontaneously recover – come back even after it appeared to be extinct. Pavlov encountered this back with his famous dogs, when he did the first intense research into this kind of learning.

Rather than attempting extinction, we usually work to change the association. Pair the stimulus that triggers the response, starting with low intensity and gradually increasing it, with something pleasant.

So in Arlo’s case, we could pair increasingly large concentrations of baby powder with mugs of beer, until he started to associate the baby powder with something more pleasant than dirty diapers.

What do you think? What good and bad associations do you have?

Comments

  1. Eryka says:

    Perfect example!

    When I smell potpourri, I immediately think of poop. It is powerful enough to make me physically ill!

  2. Damn. You win the “unique CER of the week” award! I’ll send you a bottle of Febreze. :-)

  3. Tena says:

    AWESOME blog post about CER–love the comic strip! I just wrote a few posts about CER and reactivity this week but I think the comic strip is such a GREAT visual and i LOVE your description of Changing Arlo’s association to the baby powder! Going back to add a link to your blog because it’s great!

  4. Cool! Thanks. Your site is nice too, I’ll add it to the list.

  5. Pamela says:

    My husband had cancer as a child. Every time he finished radiation treatments, his mom gave him a bag of BBQ potato chips as a treat for being such a good boy. And every week, they’d have to pull the car off the road so he could vomit on the shoulder of the Garden State Parkway.

    It’s been 35 years and he just had his first BBQ potato chip since those days. He just couldn’t stand the thought of eating one all these years.

    Luckily, he didn’t throw up. So yes, associations are powerful but they can be muted over time.

    It’s interesting that people are in as much denial about dogs’ associations as we are about our own. Nice post.

  6. That’s a heck of a story! Good for him for sticking it out (the cancer, not just the chip.)

    I get a sick feeling from the Garden State Parkway, but for reasons much less traumatic.